From Farm Roots to Coffee Dreams.

I was born in the South Korean countryside, surrounded by nature on my family’s farm. But even as a kid, I always dreamed of city life and beautiful things. That love for aesthetics led me to work at a charming café after high school while studying 'Business' at university. 

Then, something unexpected happened — coffee completely changed my world. I became obsessed with its flavors, the tiny details in each cup, and how it brought back memories of my farm life. That’s when a big dream formed: I wanted to become a Green Bean Buyer — someone who sources coffee beans from coffee producers.

Over the past decade, I’ve worn many hats at leading coffee startups — barista, HR training, sample roasting, sourcing green beans, handling imports, marketing and content creation, and even shaping business strategies. But the real turning point was my visit to Colombia as a green bean buyer. 

When I visited Colombia, I met beautiful, passionate coffee producers who wanted to share their own brands and products. I started questioning why it is rare to meet producers' own brands, although coffee is their heritage. After that moment, I decided to highlight them.

Inspired by fascinating coffee producers, my love for ethically made coffee grew, and I started sharing my experiences with others. That's how 'CeedSeries' came to be! Now, I'm bridging the gap from the 'Farm to your morning' bringing delicate flavors from farmers straight to your door.

I’m Celi Cha, founder and sourcing director of CeedSeries.
But I’m not doing this alone!

I’m lucky to be with 
Paul, Kevin, Fabian, Marcela, Spencer, Joselyn, Lisbeth, Hernán, Sunghee, Abhi, Ericka, and many more on this journey.

Learn more about our service.